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Oklahoma City has pushed back the deadline for its community branding survey to July 17, giving residents and local workers extra time to shape the city’s public identity. The extended window aims to capture broader perspectives that could influence how the city markets itself for jobs, investment and long-term growth.
Why this matters now
City leaders say a shared narrative will help Oklahoma City compete for talent and business projects. A clear, widely accepted brand story can affect everything from recruitment pitches to tourism campaigns and grant applications.
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Officials emphasize that this is not a marketing exercise alone. The process seeks to align messaging with what people who live and work here actually value, so municipal priorities and private investment can better reflect local strengths.
How input will be gathered
The Greater Oklahoma City Chamber, together with outside and local partners, has been collecting feedback through multiple channels. Organizers say the goal is to include a wide cross-section of voices rather than rely on a small set of opinions.
- Online survey — a broad, anonymous questionnaire open through July 17;
- Focus groups — facilitated discussions with residents and stakeholders;
- One-on-one interviews — targeted conversations with community leaders and employers;
- Public engagement events — in-person sessions to gather local viewpoints.
Responses from these activities will feed into the final brand platform, which organizers expect to use when promoting the city to prospective workers and companies.
The initiative is led by MMGY alongside local firms Gooden Group, Konjo Concepts and Tango PR. Since the project launched earlier this summer, the team has focused on reaching diverse neighborhoods and business sectors to avoid a narrowly defined outcome.
Lindsay Vidrine, chief marketing officer at the Greater Oklahoma City Chamber, described the effort as grounded in listening: extending the survey is intended to let more residents and employees contribute their perspectives before decisions are finalized.
Residents and workers who want to participate can find the questionnaire at visitokc.com/survey. The survey will remain open until July 17.
