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Oklahoma City has launched a community-driven branding effort and officials are asking residents, workers and frequent visitors to help define how the city is presented locally and beyond. Participation this month will shape messaging used to attract tourists, talent and businesses—and organizers say the research phase will wrap up soon.
Who’s running the effort
The initiative is being coordinated by the Greater Oklahoma City Chamber in partnership with a coalition of civic groups and outside agencies. Kansas City-based MMGY, known for previous city branding projects, is leading the creative research. Local firms — Konjo Concepts, Tango PR and Gooden Group — are managing neighborhood outreach and public engagement work.
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Project leaders selected the team from a competitive RFQ that drew 32 proposals from firms across the U.S. and abroad, reflecting an attempt to blend national branding experience with local knowledge.
What organizers are asking from the public
Throughout June, the team is gathering input through a mix of formats designed to reach different audiences and neighborhoods. Those methods include:
- one-on-one listening meetings with civic and business leaders
- focus groups and facilitated small-group discussions
- pop-up sessions at busy public sites and city events
- a citywide public survey open to residents, workers and regular visitors
The online survey, which takes about 10 minutes to complete, is available through June 30 and responses are collected confidentially. Officials say feedback from these activities will directly inform the brand platform and messaging strategy.
Why this matters now
Branding work of this type goes beyond a new logo or catchphrase. Organizers emphasize the goal is to craft a consistent, long-term narrative that reflects the city’s identity and priorities—what visitors notice first and what employers and prospective residents see when considering Oklahoma City.
For local businesses and civic groups, the outcome may affect marketing, tourism promotions and workforce recruitment efforts. For neighborhoods and cultural institutions, the process is an opportunity to surface stories and attributes that leaders believe deserve wider recognition.
Jenny Love Meyer, chief culture officer at Love’s Travel Stops and chair of the Chamber’s OKC Brand Task Force, told project organizers that building a credible civic brand starts with listening broadly to the public and business community.
Timeline and next steps
Research and community engagement are scheduled to continue into July. Brand development work is slated for later this year, with a full public launch expected in spring 2027. City officials say this phased approach is intended to ensure the final identity reflects diverse local perspectives and supports long-term goals.
Survey and participation details are posted online at visitokc.com/survey; the deadline to respond is June 30.
