Brooke Cox: who she is and why people are talking about her today

As local news shifts toward mobile and video-first storytelling, newsroom roles that bridge broadcast and digital platforms are increasingly central. Brooke Cox serves as a key digital editor at News On 6, overseeing website content and expanding the station’s weather presence on YouTube to meet changing audience habits.

In her capacity as a Digital Producer, Cox manages daily editorial workflows, edits and publishes multimedia stories, and coordinates content across the station’s web and social channels. Her work helps translate live, broadcast reporting into formats that perform on phones and video platforms.

Editor at a desk managing editorial workflows on a laptop and notes
Digital producers coordinate editorial workflows and publish stories across platforms.

She brings more than ten years of journalism experience, combining traditional broadcast newsroom practice with modern digital storytelling techniques. That background includes routine breaking coverage and longer-form reporting, and has earned her recognition at the regional level as an Emmy-nominated journalist.

  • Primary duties: editorial publishing, video and social optimization, channel management
  • Special focus: weather content strategy and audience growth on YouTube
  • Experience: broadcast reporting, digital editing, longform storytelling

Beyond day-to-day production, Cox is responsible for growing the station’s digital footprint—particularly the News On 6 Weather YouTube channel, where meteorological updates and explainer videos attract viewers who rely on video-first information during severe weather events.

A screen showing YouTube channel analytics and video thumbnails
Newsroom staff monitor YouTube analytics to grow weather video audiences.

Role Digital Producer
Employer News On 6
Experience 10+ years in broadcast and digital journalism
Recognition Emmy nomination
Contact brooke.cox@griffin.news

For newsroom collaboration or inquiries related to digital content and weather video production, Cox can be reached at the email above.

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